# Fractionauts

> Smart Minds. On A Mission.


## Posts

- [How to Choose a Fractional CMO: What to Look For](https://fractionauts.com/how-to-choose-a-fractional-cmo/): The term fractional CMO is unprotected. Anyone can use it, and plenty of people between permanent roles do. That matters, because the difference between a good fractional arrangement and a poor one is not usually price. It is whether the person has actually done the job, and whether the engagement is structured so they can […]
- [Fractional CMO, Marketing Director or Head of Marketing?](https://fractionauts.com/fractional-head-of-marketing-vs-marketing-director/): The job titles are not interchangeable, and hiring the wrong level is one of the more expensive mistakes a growing business makes. A CMO sets commercial direction. A marketing director runs the function. A head of marketing leads the team. A marketing manager delivers the work. Same discipline, four different jobs. Here is how to […]
- [Part-Time CMO vs Fractional CMO: What Is the Difference?](https://fractionauts.com/part-time-cmo-vs-fractional-cmo/): The terms get used interchangeably and they should not be. A part-time CMO is an employee working reduced hours. A fractional CMO is self-employed, working across several clients. An interim works full-time for a fixed period. A virtual CMO is usually a fractional arrangement delivered remotely. Four different models, four different commitments, four different ways […]
- [What Is Fractional Marketing? A Plain Guide for UK Business Owners](https://fractionauts.com/what-is-fractional-marketing/): Fractional marketing means bringing in senior marketing leadership on a part-time basis, for a fraction of the time and cost of a full-time hire. A fractional marketer is an experienced director or CMO who works with your business for an agreed number of days each month. They are not a consultant who writes a report […]
- [What Is a Growth Engine? Using Data and AI to Drive Revenue](https://fractionauts.com/marketing-growth-engine/): Home›Insights›GrowthGrowth What Is a Growth Engine? Using Data and AI to Find What Actually Drives Revenue A marketing growth engine is not a campaign – it is a system that finds what actually drives revenue and compounds it. Here is what a growth engine is, and how data and AI let you build one. Fractionauts […]
- [How Much Does a Fractional Sales Director Cost in the UK?](https://fractionauts.com/fractional-sales-director-cost-uk/): Home›Insights›CommercialCommercial How Much Does a Fractional Sales Director Cost in the UK? The Honest Answer UK fractional sales director costs run from £1,500 to £15,000 a month in 2026, depending on seniority. Here is the honest breakdown of what a fractional sales director costs in the UK, and how it compares to a full-time hire. […]
- [Fractional Sales Director or Marketing Director - Which First?](https://fractionauts.com/fractional-sales-director-vs-marketing-director/): Home›Insights›StrategyStrategy Fractional Sales Director or Marketing Director: Which Do You Need First? Choosing between a fractional sales director vs marketing director is a genuinely hard call. The right answer depends on where revenue is actually getting stuck – here is how to work out which you need first. Fractionauts Team18 August 20266 min read Fractionauts […]
- [Fractional Sales and Marketing Leadership - Why You Need Both](https://fractionauts.com/fractional-sales-and-marketing-leadership/): Home›Insights›StrategyStrategy Fractional Sales and Marketing Leadership: Why You Need Both, Not One Most businesses hire fractional sales or fractional marketing leadership as two separate roles. The strongest results come from fractional sales and marketing leadership led together – one senior operator owning the whole revenue picture. Fractionauts Team18 August 20267 min read Fractionauts Insights / […]
- [How to Use AI in Marketing (Properly)](https://fractionauts.com/how-to-use-ai-in-marketing/)
- [When Should You Hire a Fractional Marketing Director? Five Signs It Is Time](https://fractionauts.com/when-to-hire-fractional-marketing-director/)
- [How Much Does a Fractional CMO Cost in the UK? The Honest Answer](https://fractionauts.com/fractional-cmo-cost-uk/)
- [Fractional CMO vs Consultant: What Is the Difference and Why It Matters](https://fractionauts.com/fractional-cmo-vs-consultant/)
- [What Is a Fractional CMO? The Honest Guide for UK Businesses](https://fractionauts.com/what-is-a-fractional-cmo/)

## Pages

- [Insights](https://fractionauts.com/insights/)
- [Our Orbit](https://fractionauts.com/our-orbit/): The Fractionauts Group One vision,a full orbit. Fractionauts is built for more. It is the centre of a growing group of businesses, each one built to deliver a specific kind of value – and all of them pulling in the same direction. The Collective Vision A new model for growth without constraint. The Fractionauts Group […]
- [Cookie Policy](https://fractionauts.com/cookie-policy/): Legal Cookie Policy Last updated: 22 April 2026 This Cookie Policy explains how Fractionauts uses cookies and similar technologies on this website. It should be read alongside our Privacy Policy. What are cookies? Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work […]
- [The Network](https://fractionauts.com/the-network/): The Network Fractional Marketing Network Scotland | Fractionauts The right people.Precisely deployed. A curated fractional marketing network for ambitious businesses across the UK and beyond – senior marketing and commercial leaders, each selected for their ability to deliver in real business environments. About the Network Curated operators, not a database of available freelancers. Consequently, every […]
- [Who We Are](https://fractionauts.com/who-we-are/): Who We Are Fractional Marketing and Sales Leadership Scotland | Fractionauts Smart Minds.On A Mission. Fractionauts fractional marketing Scotland – meet the team Three founders. One idea. Experienced people solve complex problems faster. We are not consultants observing from a distance. Instead, we are navigators working alongside your team – with skin in the game […]
- [Work With Us](https://fractionauts.com/work-with-us/): Fractional marketing leadership Scotland – Work With Fractionauts Work With Us Work With Fractionauts – Fractional Marketing Leadership Scotland Let’s startwith a conversation. Fractional marketing leadership delivered by the Fractionauts team. No lengthy tender process. No unnecessary formalities. Just a straightforward conversation about your business and whether we are the right fit. Get in Touch […]
- [How We Work](https://fractionauts.com/how-we-work/): How We Work Fractional Marketing Leadership Process – Fractionauts Five steps.No surprises. The fractional marketing leadership process is simple – you always know what is happening, you always know why, and you always know what comes next. 01 The Briefing We understand the challenge 02 The Navigation We define the direction 03 The Crew We […]
- [What We Do](https://fractionauts.com/what-we-do/): Fractional Sales & Marketing Leadership Scotland | Fractionauts What We Do Smart Minds.On Board. Fractionauts provides fractional marketing leadership and senior commercial expertise for ambitious businesses. Senior marketing and commercial experts, working inside your organisation – the expertise you need, without the permanent hire. What We Deliver Fractional marketing leadership, deployed precisely. Every ambitious organisation […]
- [Home](https://fractionauts.com/): Fractionauts | Smart Minds. On A Mission. Fractional Sales & Marketing Leadership Smart Minds. On A Mission. Senior fractional marketing and sales leadership for ambitious organisations across the UK and beyond – without the cost or commitment of a full-time hire. Start the Conversation → Explore the Idea ↓ CMO · CRO CTO FRACTIONAL MARKETING […]
- [Privacy Policy](https://fractionauts.com/privacy-policy/): Legal Privacy Policy Last updated: 22 April 2026 This Privacy Policy sets out how Fractionauts (“we”, “our”, “us”) collects, uses and protects any personal information you provide when using this website. We are committed to ensuring that your privacy is protected and that any personal data you share with us is handled in line with […]

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