Senior fractional marketing and sales leadership for ambitious organisations across the UK and beyond – without the cost or commitment of a full-time hire.
Every challenge begins with a need. A business that wants to grow faster. A leadership team that needs direction. A marketing function that must evolve.
Not theory. Applied expertise. Sleeves rolled up.
The traditional model is expensive, slow and often the wrong fit. Businesses that are scaling need senior marketing and sales thinking – but they need it on their terms, not tied to a full-time salary, a lengthy recruitment process and the risk of the wrong hire.
The right expertise, at the right moment. Deployed when you need it, not sitting on a payroll when you don’t.
No recruitment process. No notice period. Senior capability in weeks, not months.
As your business grows and changes, your team grows and changes with it. Fractional leadership scales around you.
Experienced operators who are focused on commercial outcomes, not on looking busy. Marketing and sales must connect to results – and they do.
Every engagement follows a clear, structured process. No surprises. No loose ends. Just clear direction and measurable progress.
We start by understanding where you are. What’s working, what isn’t, and precisely where growth is being blocked. We don’t come in with assumptions – we come in with the right questions.
From that understanding, we define the direction. Clear strategy, commercial priorities, and the operational structures required to deliver them. Plans that can actually be executed.
We bring in the right people for your specific situation. Not the nearest available – the right fit. Senior leaders with direct experience of the challenge you’re facing.
Strategy becomes action. Systems are built and embedded. Marketing and sales begins delivering the commercial outcomes your business needs.
When the initial engagement is complete, your organisation is stronger, clearer, and capable of sustaining momentum. We leave behind better systems, sharper direction, and a team that knows exactly where it’s going.
Senior marketing and sales leadership, integrated into your business. Strategic direction and commercial accountability without the overhead of a permanent executive hire.
A coherent growth plan that connects every marketing and sales decision directly to your business objectives. No activity for activity’s sake.
The right CRM, automation and reporting structures so that growth becomes repeatable – not dependent on individual heroics.
Many businesses know what they do but struggle to say it clearly. We help you find the sharpest, most commercially effective articulation of your offer.
Strategies that generate real pipeline – combining the right mix of inbound, outbound, content and paid activity, measured against commercial targets.
Fractionauts provides senior sales and marketing expertise across the areas that matter most. Our role is to bring clarity, create alignment, and deliver progress – in that order.
Fractionauts is built around a simple idea: experienced people solve complex problems faster. Our network brings together senior marketing and commercial leaders who have spent years inside real businesses – navigating growth, transformation and market change. They are calm when complexity appears. They make decisions. And they focus entirely on outcomes, not activity. We work directly alongside your team. Not advising from a distance – doing the work.
Karen has operated across global brands, high-growth agencies and board-level corporate roles, and now works as a fractional commercial leader with ambitious SMEs. Former Chief Commercial Officer at Golden Charter and CEO of Tangible.
Mel is a straight-talking fractional CMO with 35+ years of marketing in her title. Her career spans agencies, FTSE 100 and startups, and for the past six years she’s worked fractionally with teams who need to move.
A transformational marketing operator who thrives at the intersection of strategy, creativity and growth. From agency roots to senior corporate leadership and board advisory, she’s led global brands through reinvention, expansion and recovery.
If your business needs stronger commercial direction, a more effective marketing and sales function, or the senior leadership to make it happen – let’s talk. No obligation, no hard sell. Just a straight conversation about what you’re trying to achieve.
