Clear thinking.
Written down.

Practical thinking on marketing, commercial growth, and what it actually takes to build something that lasts.

What Is a Fractional CMO? The Honest Guide for UK Businesses

A fractional CMO gives your business senior marketing leadership without the full-time cost. Here is what the role involves, how it differs from consultants and agencies, and when to hire one.

Fractionauts Team21 July 20268 min read

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Strategy

Fractional CMO vs Consultant: What Is the Difference?

A fractional CMO leads your marketing. A consultant advises on it. The distinction matters more than most businesses realise.

Fractionauts Team8 min read

Commercial

How Much Does a Fractional CMO Cost in the UK?

UK fractional CMO costs run from £3,000 to £8,000 per month in 2026. Here is what drives the price and how it compares to a full-time hire.

Fractionauts Team8 min read

Leadership

When Should You Hire a Fractional Marketing Director?

Not every business needs a fractional marketing director. But some do, and waiting too long is a costly mistake. Here are five signs it is time.

Fractionauts Team7 min read

How to Use AI in Marketing (Properly)

Most businesses use AI to produce content faster and stop there. Here is how to use it across the whole funnel in a way that compounds.

Fractionauts Team8 min read

Clear thinking.Written down.

What Is a Fractional CMO? The Honest Guide for UK Businesses

Thinking worth reading,once a month.

Clear thinking.
Written down.

Thinking worth reading,
once a month.