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Fractional marketing insights for growing businesses. Practical thinking on marketing, commercial growth, and what it actually takes to build something that lasts.

Leadership
Featured article

What Is a Fractional CMO? The Honest Guide for UK Businesses

A fractional CMO gives your business senior marketing leadership without the full-time cost. Here is what the role involves, how it differs from consultants and agencies, and when to hire one.

Fractionauts Team21 July 20268 min read
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Strategy
Fractional Sales and Marketing Leadership: Why You Need Both
Most businesses hire fractional sales or marketing leadership as two separate roles. The strongest results come from leading both together.
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Strategy
Fractional Sales Director or Marketing Director: Which First?
A fractional sales director or a fractional marketing director – which comes first? The answer depends on where revenue is getting stuck.
Fractionauts Team6 min read
Commercial
How Much Does a Fractional Sales Director Cost in the UK?
UK fractional sales director costs run from £1,500 to £15,000 a month in 2026. Here is what drives the price and how it compares to full-time.
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Growth
What Is a Growth Engine? Using Data and AI to Drive Revenue
A growth engine is not a campaign – it is a system that finds what drives revenue and compounds it. Here is how data and AI build one.
Fractionauts Team7 min read
Strategy
Fractional CMO vs Consultant: What Is the Difference?
A fractional CMO leads your marketing. A consultant advises on it. The distinction matters more than most businesses realise.
Fractionauts Team8 min read
Commercial
How Much Does a Fractional CMO Cost in the UK?
UK fractional CMO costs run from £3,000 to £8,000 per month in 2026. Here is what drives the price and how it compares to a full-time hire.
Fractionauts Team8 min read
Leadership
When Should You Hire a Fractional Marketing Director?
Not every business needs a fractional marketing director. But some do, and waiting too long is a costly mistake. Here are five signs it is time.
Fractionauts Team7 min read
AI
How to Use AI in Marketing (Properly)
Most businesses use AI to produce content faster and stop there. Here is how to use it across the whole funnel in a way that compounds.
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